PPC

 

PPC

Calculating PPC Spend Value

Some keywords in Google's PPC are very expensive - Why?  ...

Digital Marketing Podcast Episode 97 - 5 Tools to Improve Website Performance

Ciaran and Daniel are back with a new collection of digital tools to help you improve the quality of your website user experience, including a website spell checker, mobile device previewer, eye tracking and usability tests plus a handy lit...

CIM Pay Per Click Webinar Slides

These are the slides for the Chartered Institute of Marketing Pay Per Click webinar that more than 500 of you attended. Thanks! Even if you didn't, I hope you find them useful! They cover the fundamentals of PPC advertising. For CIM members...

Digital Marketing Podcast Episode 63 - 12 More Fab Digital Marketing Tools and a Lucky Orange

Episode 63, We are back again with another round up of our favorite Digital marketing tools and juicy orange-y nuggets that we have uncovered on our travels. We hope to have something for everyone in this latest round up of digital marketin...

Digital Marketing Podcast Episode 10 – PPC and Landing Page Optimisation

The second part of a 2 part interview, continued from last weeks episode, Ciaran and Rob explore the science behind ppc campaign landing pages, landing page optimisation, embedding forms, how to make your cottage look more french, A/B test...

Digital Marketing Podcast Episode 9 – Effective PPC Advertising

This week we are discussing PPC advertising, with an interview with Rob Steenbrink from Maxlead, a leading search engine marketing agency in the Netherlands. Rob walks us through the basics of PPC advertising showing us how to build an eff...

Digital Marketing Podcast Episode 5 - Google Instant

Google’s new search feature Google Instant launched recently to a flurry of hype, on it’s time saving and search improving loveliness, but for the digital marketeer, what impact does it have on search marketing, Pay Per Click campaign c...

Digital Marketing Podcast Episode 4 – The Findability Formula, Heather Lutze PPC Interview

In Episode 4, Ciaran talks to US Author of 'The Findability Formula,' and digital marketing guru, Heather Lutze and gets her insight into successful strategies for getting the most from your Google Pay per click PPC advertising. Web add...
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