Online Advertising

 

Online Advertising

Guide to Programmatic Advertising Jargon

If you’ve ever taken an interest in the fast evolving world of Online Advertising and particularly Programmatic Advertising (the use of systems to automatically buy and sell advertising), you’ll very quickly see that our love of jargon ...

Paid Social Media/Native Advertising and When to Use it

In this post I’ll outline exactly what we mean by paid social media/native advertising and when it is most appropriate to use it. Paid Social in Perspective First let’s gets some definitions out of the way and clarify what we are NOT ...
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