Digital Strategy

 

Digital Strategy

Digital Strategy Measurement Framework

This posts outlines a tried and tested framework for planning and implementing a digital marketing measurement framework that can help with planning and understanding the effectiveness of a digital strategy. It includes a step by step guide...

Digital Marketing Podcast Episode 115 – Guide to Digital Transformation

  Daniel and Ciaran discuss digital marketing transformation and capability. Digital Transformation is the process of understanding where our organisation is currently, and where it needs to be in order to use digital marketing effec...

Digital Marketing Video Episode 8 - B2B Digital Marketing

  In this video we explore how we can effectively use and measure digital marketing for Business to Business organisations. Focussing on our end objectives and ROI, the video explores how web analytics and Customer Relationship Mana...

Digital Marketing Video Episode 7 - Setting Objectives & Measuring Digital

  This video talks through the objective setting process and how to use analytics to measure these objectives and optimise digital marketing campaigns. The video explores how different types of organisations (B2B, Ecommerce and Bran...

Top 10 Strategic Insights Tools for Digital Marketing

Every digital strategy model has an "Insights" stage, where we collect and analyse information about the environment we are operating in. This is often referred to as the "Situational Analysis" in models like SOSTAC (Copyright P.R.Smith) an...

Digital Marketing Video Episode 2 - Digital Transformation and Capability Challenges

In this video we look at what is Digital Transformation and the Capability Challenges it represents. Transcription: I'm Daniel Rowles from Target Internet and in this video we're going to be talking about digital capability and digital...

Digital Strategy in Perspective

  Digital Strategy in Perspective For a long time we’ve known that a lot of organisations move straight into digital tactics and don’t have an effective digital strategy. We’ve combined some stats from a range of places that pa...

Digital Marketing Personas: Introduction and top 5 resources/links

In this blog we define what a Persona is in the context of digital marketing, how they can be used and share some of the best free digital marketing persona resources and links. A persona is a fictional character that has been developed ...

Paid Social Media/Native Advertising and When to Use it

In this post I’ll outline exactly what we mean by paid social media/native advertising and when it is most appropriate to use it. Paid Social in Perspective First let’s gets some definitions out of the way and clarify what we are NOT ...
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