Analytics & Data

 

Analytics & Data

Digital Strategy Measurement Framework

This posts outlines a tried and tested framework for planning and implementing a digital marketing measurement framework that can help with planning and understanding the effectiveness of a digital strategy. It includes a step by step guide...

Digital Marketing Podcast Episode 93 - 3 Tools to Improve SEO, Analytics and Tag Management

Daniel talks us through how to link up Webmaster Tools with your Google Analytics to get better insights into the organic search phrases visitors are using to find your content. Ciaran talks us through Google Tag Manager and how to use it t...

Social Media Measurement CIM Webinar Slides

You can find the slides below for the Chartered Institute of Marketing Social Media Measurement webinar that I did on the 23rd September 2013. Thanks for listening if you attended and even if you didn't, I hope you find the slides useful. ...

Digital Marketing Podcast Episode 84 - Google campaign and social media tracking guide

  Ciaran and Daniel talk through Google Analytics campaign tracking. What is it? How do you create the tracking codes?  How can you create them on mass more effectively?!  We also talk about effective tracking in social media camp...

Google's Zero Moment of Truth

A guide to Google's Zero Moment of Truth model that looks at the user journey online and how buying decisions are made....

Analytics Additional Resources

List of analytics and data resources available to help you plan and implement your digital campaigns. Includes tools, staff contacts and processes....

Google Analytics Webinar Slides

The following slides are from my webinar for the Chartered Institute of Marketing webinar on Google Analytics. I hope you find them useful and always welcome your feedback....

Digital Marketing Podcast Episode 75 - What's New in Google Analytics

Daniel walks us through some of the recent exciting additions to Google Analytics that give you greater visibility on what visitors to your website are up to. We look at improvements to in page analytics, AB tests in analytics and Daniels f...

When Big Data meets Little Data - An Introduction to Neuromarketing

Editor: The following is a guest post from Alister Frost, Ex-Head of Digital for Microsoft and current freelance digital consultant through his own company Wild Orange Media. Alister is a friend of mine, a great public speaker and a very sm...
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